Traditional consulting operates as a subscription model disguised as project work: a lucrative cycle of dependency. The alternative requires what philosopher Martin Heidegger called Dasein, literally "being there," the idea that real knowledge emerges from immersion, not observation. Understanding a system requires dwelling within it, experiencing its constraints and unspoken rules.

A 24-year-old ignores the check engine light for six months. Not from ignorance, but rational calculation. This same cognitive architecture scales to organizations: hospitals defer critical patches, cities ignore infrastructure cracks, boards sacrifice decades for quarters. What looks like dysfunction is human psychology operating under structures that make tomorrow's catastrophe today's rational choice.

A musical composition, a negotiation strategy, and a crisis response protocol share identical architecture: the ABA pattern. This three-phase structure appears across complex systems because it represents the minimum viable framework for adaptive change. The same pattern recognition that accelerates innovation can also obscure it.

When cardiac surgeons watched Ferrari pit crews, they saw why patients were dying. Every industry believes its problems are unique, but identical structures emerge everywhere. Organizations spend millions inventing what other domains already perfected. Innovation isn't invention; it's translation across domains we're structured never to see.